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HENAN, CHINA·7 DEC – 11 DEC 2026·C-SUITE & SENIOR EXECUTIVES
Customer Obsession, by Design

What do a $0.3 ice cream and a $1.2M noodle complaint have in common? Customer Obsession

  • Journey and learn alongside ~20 senior leaders from across Southeast Asia
  • Learn from Pang Dong Lai, the supermarket people travel to visit, and Mixue, the world’s largest food chain
  • Choose three behaviours to change, then practise them with support from us and fellow leaders for three months
/ PANG DONG LAI · XUCHANG/ MIXUE · ZHENGZHOU
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Why this journey

Why it's worth five days away.

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What you'll practise

Every business says customers come first. Most lose sight of it without noticing.

Three behaviours sit at the centre of the journey. You'll see them during the expedition in Henan, then practise them for three months after.

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How it works

It starts a month before you fly, and runs three months after you're back.

The Henan Expedition combines five days on the ground with three months of guided practice, so that what participants observe in Henan is carried back into their own organisations.

BEFORE · DECEMBER Prepare

Read up on both host companies, reflect on your own business, and meet your cohort online before you fly.

IN HENAN · 5 DAYS Explore

Observe how Mixue and Pang Dong Lai execute the three behaviours on the ground, comparing their approaches to find where your own customer promises break.

AFTER · DEC – MAR Practise

Back at work, practise your three behaviours for three months with support from the Tau app, monthly facilitator check-ins, and peer cohort leaders.

The Tau app

Practice support in your pocket.

Weekly prompts remind you to practise each behaviour at work. Log what you tried, see how your fellow leaders are getting on, and keep your facilitator in the loop between check-ins.

The Tau app on laptop and phone
What's Included

Have it all for one price

The fee includes pre-programme materials, five learning days in Henan, three months of guided practice, accommodation, most meals and logistics.

Stay & Dine

Four nights at a five-star hotel, with a daily breakfast to start each morning. Three curated lunches and three dinners.

Effortless Transfers

Private airport transfers on arrival and departure, plus chauffeured transport throughout your itinerary.

Cultural Immersion

A 30-minute Kung Fu session, an immersive taste of living tradition, guided by an English-speaking local guide who stays with you throughout.

Seamless Support

Two TAU Facilitators on the ground to look after every detail. All gratuities for your guide and driver are covered for all five days.

Flights, additional beverages, hotel amenities and extra transfers outside the itinerary are not included.

Holiday Tours
Every detail of your stay is attended to by Holiday Tours, leaving you free to give the learning your full attention.
Who you'll learn from

Two companies. Two approaches to customer obsession.

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Apply

Ready to rethink how you win customers?

APPLY BY30 Oct 2026
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FEERM 16,680 per person, excl. SST and flights
QUESTIONS? SPEAK TO
/ EXPEDITION · HENAN · 7th Dec – 11th Dec 2026

By invitation. We respond within two working days with next steps.

This is an expression of interest, not a booking. Seats are confirmed by invitation.

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